Alfa Romeo cancels plans for Giulia wagon to focus on Stelvio development
10 February 2017 - Autoblog
Automotive enthusiasts can talk all day long about the benefits of wagons over their respective crossover stablemates, but despite our protestations the case for the wagon seems to fall on deaf ears, especially in America.
That seems to be the reason cash-strapped automaker Alfa Romeo has nixed any plans for a wagon variant of the new Giulia.
According to Car, Alfa manufacturing chief Alfredo Altavilla believes the company can engineer the Stelvio SUV to drive as well as a Giulia wagon would – so no need for both. Porsche has shown with the Cayenne and the Macan that an SUV can be an excellent performance machine. That being said, as good as performance crossovers have shown themselves to be, the higher weight and center of gravity puts them at a fundamental disadvantage to a wagon.
Killing the Giulia wagon is disappointing, but it's a pure business move. The company needs to focus on expanding it's lineup, not building variants of already existing models. Alfa is hoping to boost sales into the hundreds of thousands, and building a low-volume performance station wagon is not the way to do it. Despite the loss of the wagon, rumors persist that a two-door version of the Giulia is set to debut in Geneva.