Audi Rolls Out Huge Tech Updates For 5 Models—And Brings Back Buttons

Key Points

• Audi updates multiple combustion and gas models with new features.
• Upgrades include a Dynamic Plus driving mode, smarter driver-assistance tech, and physical controls.
• An enhanced AI assistant and high-resolution dashcam are also being rolled out.

Audi has announced several key hardware, software, and feature updates for five models. The group includes the A5, Q5, A6, A6 e-tron, and Q6-etron. Although these updates apply to the German market for now, all five of these models—including both combustion and all-electric powertrains—are sold in the United States, so we expect to see most, if not all, of these upgrades reach our shores in the near future. Some of these updates are a surprise, if only because they’ve been applied to still-fresh models, such as the A6, which debuted just a few months ago.

With this round of updates, Audi is keen to demonstrate that both its Premium Platform Electric (PPE) and Premium Platform Combustion (PPC) platforms can be continuously optimized over time, keeping the vehicles updated throughout their life cycle. The first new feature is a Dynamic Plus driving mode for the gas-powered S5 and electric S6 e-tron that perfectly demonstrates this.

Aimed at sportier, more responsive driving scenarios, this mode delivers sharp responses from the throttle, enhanced traction, and controlled drifts. Both models utilize brake torque vectoring in this mode, which works with the quattro sport differential in the S5 and electric quattro AWD system in the S6 e-tron. A unique driver’s display shows shift lights and a round tachometer when Dynamic Plus is selected.

For safer everyday driving, Audi will introduce an improved adaptive cruise assist system and better parking assistance. This system now supports driver-initiated lane changes on the highway by automatically steering the car into the desired lane. In city traffic, the car will also be able to identify traffic signs for speed and hazards, and adjust accordingly.

If you prefer to let the car handle parking duties, there’s an expanded park assist pro system. Reverse assist can steer the car for the last 50 meters when reversing, and a “trained parking” function can recognize and save five unique parking maneuvers of up to 200 meters, then perform them autonomously. This is a great feature if your home parking spot is awkward for some reason. A new garage parking function via your smartphone will also be available.

For this round of updates, the midsize luxury sedan gets new digital matrix LED headlights with micro-LED technology. Not only do they provide exceptional illumination in poor-visibility conditions, but they can be customized with a unique lighting signature when entering and exiting the car. Unfortunately, this headlight tech is still illegal in the United States, despite their proven benefits. America’s antiquated regulations remain a major frustration for automakers like Audi.

Inside, the gas-powered A6 gets new contoured front seats that are claimed to improve comfort and lateral support. 

Multiple Tech Enhancements—And Physical Buttons Return

Various infotainment functions have been updated for all models mentioned. These include the following:

• New, more intuitive user interface shared with Q3
• Improved Audi assistant with artificial intelligence
• High-resolution dashcam
• New “experience worlds” tailored to different moods
• Upgraded in-car gaming experience
• More physical controls

It’s that last point we’ll start with. As with Volkswagen, Audi has been criticized for its over-reliance on touch-sensitive controls, but these latest models have a new steering wheel and some physical controls have returned. For the user interface, Audi has reduced the number of icons and created a clearer structure. The Audi virtual cockpit has three modes, including for classic rounded instruments that many find easier to read at a glance. 

The enhanced Audi assistant can handle more commands and answer more detailed questions about the vehicle, assisted by ChatGPT integration. An optional dashcam is new, which can capture 4K videos to be saved and accessed on an SD card. 

Much like Lincoln’s Rejuvenate system, Audi’s new “experience worlds” combine interior lighting, sounds, climate control settings, and massaging seats to create unique atmospheres depending on the driver’s mood. Relaxing, Activating, and Harmonizing modes will be available initially, and each lasts between 10 and 20 minutes. There’s even a Power Nap mode for the EVs, tailored to tired drivers who want to take a short break.

Finally, Audi is adding Bluetooth controllers for certain in-car games, making them even more enjoyable to play. Wireless headphones will also be available, which is perfect for passengers who can enjoy gaming without disturbing the driver.

Final Thoughts
Considering that many of these five models are still fresh, this is a comprehensive update from Audi. More than just an over-the-air upgrade, more permanent changes like the reintroduction of physical controls demonstrate that Audi has been listening to customer concerns.

We expect most of these updates to be available in US-spec models, as they will start rolling out to German cars now. The only question mark are the new headlights for the A6, which will likely remain missing from local models until regulations are updated here.