Following Holden Retirement, GM To Launch New Brand In Australia

27 July 2020 - motor1

Following Holden Retirement, GM To Launch New Brand In Australia

It seems GM still wants in.

General Motors has had a pretty rocky relationship with the Holden brand and Australia in general. After shuttering operations for Holden and their dealers in February of this year, a move that ruffled more than a few feathers, it seems that General Motors and their involvement in the Australian market will take a new direction with the introduction of what seems to be another brand. Okay, so maybe it's not a full-on brand, but it seems to be an organization dedicated to bringing in specific GM vehicles. At least, that's what's expected.

According to the data gathered by GM Authority, some trademark filings confirm the arrival of GM Special Vehicles (GMSV) in Australia. Two filings with IP Australia on the 29th of June and 3rd of July, just a handful of days apart, under the names GMSV and SV Speciality Vehicles, would definitely pique anyone's interest. Unfortunately, the filing seems pretty vague, with GMSV and SV Specialty Vehicles covering a broad range of products and services, such as: "Aircraft; boats; caravans and trailers; cycles and bicycles; vehicles including motor vehicles; engines for motor vehicles; cars, buses, trucks, and motorcycles; land vehicles; cigar and cigarette lighters for motor vehicles; parts and accessories for all the foregoing." Sounds like anything that can have a motor.

According to the data gathered by GM Authority, some trademark filings confirm the arrival of GM Special Vehicles (GMSV) in Australia. Two filings with IP Australia on the 29th of June and 3rd of July, just a handful of days apart, under the names GMSV and SV Speciality Vehicles, would definitely pique anyone's interest. Unfortunately, the filing seems pretty vague, with GMSV and SV Specialty Vehicles covering a broad range of products and services, such as: "Aircraft; boats; caravans and trailers; cycles and bicycles; vehicles including motor vehicles; engines for motor vehicles; cars, buses, trucks, and motorcycles; land vehicles; cigar and cigarette lighters for motor vehicles; parts and accessories for all the foregoing." Sounds like anything that can have a motor.

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