Volkswagen Says Sorry For Dieselgate, Seeks Closure In New EV Ad

9 June 2019 - motor1

Volkswagen Says Sorry For Dieselgate, Seeks Closure In New EV Ad

Dieselgate is dead, long live the EV.

Volkswagen wants to put Dieselgate behind it. In doing so, the company today released a TV ad entitled "Hello Light," which hopes to convince consumers to overlook its past and embrace an electrified future – all to the tune of the Simon and Garfunkel hit song, the Sound of Silence.

The one-minute, 45-second ad (which airs tonight during game three of the NBA Finals) shows the battery-powered I.D. Buzz concept we drove in 2017. The spot, VW promises, is part of larger plan to reinvent the brand in the U.S., guaranteeing "new ethics and compliance programs with real teeth," as well as "aggressively investing in electric vehicle development and production" in the wake of scandal.

These promises come with an updated brand identity. A revised, black-and-white version of the iconic VW logo and the accompanying slogan "Drive Bigger" are both scattered throughout the accompanying marketing materials. VW says the new motto represents a long-term vision for the brand as a whole, with a goal to reduce its carbon footprint by 30 percent by the year 2025.

"This campaign is for all of those we disappointed, all of those who stayed with us, those who worked like crazy to keep us moving forward and for all of those who stopped caring," said Scott Keogh, president and CEO, Volkswagen Group of America. "We have a responsibility to do better, to be greater and we intend to shoulder that responsibility."

Reconfirming what we already know, VW promises a significant $50 billion investment in electric vehicle production through 2028. A whopping 70 new EVs are destined in markets around the world, including the U.S. with products like the I.D. Crozz and I.D. Roomzz in 2020, and the I.D. Buzz seen in the add. Though, the I.D. Buzz won't go on sale until at least 2021.

News By Tags

a1alfaalfa romeoAlfa Romeo 4CAlfa Romeo GiuliaAlfa Romeo StelvioAlpinaalpinealpine a110amazonAston MartinaudiAudi A3Audi E-tronAudi R8Audi RS3Audi Rs5Audi SQ8AustraliaAustrijaautiautocestaautocesteautoindustrijaautomobilautomobiliautomobilska industrijaautoškolaBentleybenzinbikebikesbmwBMW 3 seriesBMW 4 SeriesBMW 7 SeriesBMW 8 SeriesBMW i3BMW i4BMW m3BMW M4BMW M5BMW X3BMW X7boatboatsBosna i HercegovinabrabusbrzinaBugattiburacampercamper vanCentar za vozila HrvatskecestacestarinacesteChryslercitroenCitroen C3citroen c4classicscrash testcrossoverCustom cardaciaDacia DusterDalmacijaDetroit Auto ShowdieselDiesel bandiesel scandaldieselgateDizeldizelašidrag raceDucatiDugopoljeDysonelectricelektrična vozilaelektrični automobilEUeuropeeuropska unijaevFCAferrarifiatfordFord FiestaFord FocusFord MustangFord PumaFord RangerFord TransitFrankfurt Motor ShowfunnygenesisGeneva Motor ShowgermanyGMgorivoGrand TourgranicagumegužvehacHAKHarley-DavidsonHoldenhondahow toHrvatskaHrvatske cestehybridhydrogenhyundaiHyundai KonaHyundai Santa FeHyundai TucsonIgor NešićistraživanjejaguarjeepJeep WranglerJeremy ClarksonkamionKaznakazneKiaKia SportageKia Stingerkoenigseggkoronaviruskupnjalamborghinilancialand roverLand Rover DefenderLexusMaseratiMate RimacmazdamercedesMercedes SprinterMercedes X-Classmilan bandićmitsubishiMotociklimotorcyclemotorsportMUPnesrećaNikolanissanNissan ArmadaNissan LeafNissan TitanNjemačkanovi automobiliNovskaOleg ButkovićopelOpel AstraOpel ComboOpel CorsaosiguranjeOsijekParis Motor Showparkiranjepeugeotpeugeot 2008peugeot 208Peugeot 3008Peugeot 308Peugeot 5008Peugeot 508pickuppolandpolicijapolovni automobiliporezporeziporschePorsche 911porsche panamerapotrespožarprekršajiprodajaProdaja automobilaprodajni saloniprometprometnaprometna dozvolaprometna nesrećaPrometne kazneprometne nesrećePSArabljenirabljeni autirabljeni automobilRabljeni automobiliradoviramrecallrecreational vehiclerecreational vehiclesregistracijaRemetinečki rotorrenaultRenault ClioRenault DusterRenault KadjarRenault MeganeRenault Zoerent a carRichard HammondRijekarimacRimac C_TwoRivianromeorotorRVSeatSeat Leonself-driving carservisŠibenikskodaSkoda KaroqSkoda KodiaqSkoda OctaviaSkoda ScalaSlavonski BrodSljemeSlovenijasmartSplitspy shotsSrbijasubarusudarsupercarssuvSuzukitechnologytehnički pregledteslaTesla Model 3toyotaToyota SupraToyota TacomaToyota YaristrajekttrucktržišteTržište automobilatuningtvornicaukUSAvanVaraždinVolkswagenVolkswagen ArteonVolkswagen GolfVolkswagen PassatVolkswagen Tiguanvolvovozačivozačka dozvolavozački ispitvozilaVOZNI PARKvwVW ArteonVW Atlasvw beetleVW GolfVW Golf VIIIvw jettaVW PoloVW T-CrossVW T-RocYachtYamahayugoZadarZagrebZagreb Auto Showzakonzakon o sigurnosti prometa na cestamazastavazimske gume